Seattle Symphony
Founded in 1903, the Seattle Symphony is one of America's leading symphony orchestras and is internationally acclaimed for its innovative programming and extensive recording history. Under the leadership of Music Director Ludovc Morlot since September 2011, the Symphony is heard live from September through July by more than 500,000 people through live performances and radio broadcasts. The Symphony performs in one of the finest modern concert halls in the world in Downtown Seattle. The Seattle Symphony has a deep commitment to new music, commissioning many works by living composers each season. The orchestra has made nearly 150 recording and has recieved two Grammy Awards, 21 Grammy nomiations, two Emmy Awards and numerous other accolades.
Holiday Musical Salute
ABOUT
Holiday Musical Salute marks the beginning of the holiday season. At this event, attendees are able to shop at a wide variety of pop-up shops while sipping hot cider and listening to the Northwest Boychoir, before enjoying a luncheon and concert by the Seattle Symphony under the direction of Conductor Pablo Rus Broseta.
PROBLEM
This is an annual event that needs new marketing every year. Seattle Symphony needs a way to generate an eye catching concept that brings people to the event.
SOLUTION
Using bokeh photography and a san-serif type to illustrate sophistication. The image itself gives off an air of class and helps to show this is an event that thanks sponsors for all that they do throughout the year.
COLLATERAL
SIGNAGE
Event Program
